Western Australia’s primary products and natural environment contribute to our standard of living and quality of life.  Many primary products such as fibres, timber, foods and minerals are sold to other countries, often in their natural state or partially processed.  These countries value-add to our products and Western Australians pay more when they buy them back as manufactured goods.

Value-adding to our local resources ourselves is more consistent with sustainability principles.  Meeting the needs of current and future generations through integration of environmental protection, social advancement and economic prosperity should be better realised by managing our resources in this way.

Promote Western Australian innovation, creativity, enterprise and sustainability by developing products, processes, concepts or promotions designed for the local, national or international market that add value to our local resources.

So if you think you are up to the task take The 2008 Design Challenge!